StagePilot partnered with Twitch to produce Fit Face Off, to highlight the overlap of football and fashion, in the Amazon Lounge at Super Bowl XL.
The broadcast brought together elite talent A. J. Brown and Derrick Henry alongside creator/host PlaqueBoyMax for four quarters of gameday fit face offs and mini-games. Chat judged each matchup leading to a tie at the end of regulation. In a live, winner-takes-all overtime showdown, Derrick Henry and his Chrome Hearts fit edged out AJ Brown for the win. Twitch made a charitable contribution to Derrick Henry’s foundation after the event.
StagePilot’s production was heavily focused on live chat interaction with multiple chat-driven GFX elements. With a tight physical footprint, we managed cameras, audio and IRL screens on site while the broadcast and streaming GFX packages were managed from a remote studio.
Beyond the live moment, StagePilot executed a real-time clipping strategy engineered for downstream distribution. Hundreds of thousands of views, reposts, and media shares extended the lifecycle of the event, with clips continuing to circulate weeks later — creating an ongoing cultural footprint rather than a single broadcast window.
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